Elektra Fitness

People are often intimated about going to the gym. The project requirements were to design a poster that stands out from a typical gym poster to alter the perspective about fitness and encourage people to go to the gym.
Timeline
5 Days (Jan. 8 - Jan. 13, 2023)
Team
Solo!
My Role
Graphic Design
Tools Used
Adobe Photoshop and Illustrator

The Grand Opening

Elektra Fitness is a modern gym company that aims to bring fun back to exercise through some fun colours and a bit of retro spunk to change people’s mindsets about fitness, and motivate them to come try it out. They are very into the '80s aerobics aesthetic and want to be an alternative to intimidating/ intense gyms and prestigious health clubs by appealing to anyone who is intrigued by bright, fun and vibrant designs to make fitness approachable to as many people as possible.
Final Poster Design

Big, bold, and fun

The key visual elements I gathered while studying trendy typography among the '80s, are disordered, bold, and fun looking type with a shadow background that make the text pop. While experimenting with typefaces, I also wanted to make information readable. I ended up choosing the Poppins sans-serif typeface because it's clean and geometric.
A classic indeed

Vibrant, bright, and fun

After researching '80s design styles, I came to a decision that Moodboard 3 aligned well with what the client is looking for. It feels vibrant, bright, and fun, in which meets the client needs, while the other two moodboards felt more composed and lacked vibrancy. Based on this, I selected the final four colours that will be included in the poster.
Moodboard 1
Moodboard 2
Moodboard 3

Lots, and lots of revisits

Reflection on practice

Don't assume and be careful

Something key to always remember when working on a prompt for a client is don't assume anything. It's always best to get clarifications to have a clear understanding of what they're asking from you. This way, you don't get stuck in your own perception of things and make irrational decisions. This is also my reason of why I value communication so much, it's because by sharing my progress work, explaining why I did things this certain way, and receiving feedback replaces my uncertainties with confidence, and I'm able to move forward with my design.

Don't be rigid in your composition

I learned to not limit myself by boxing all contents in, especially for designs that are meant to be full of movement and energy. I wanted to have all the information to be clear and readable, and I thought the way to do this was boxing everything, but information can still be readable without having to box things in. Bringing in some variation can really make a difference to your composition (and still be readable), you just have to keep experimenting and think outside the, well, box.

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